As of February 21, 2013, I can proudly call myself a U.S. citizen. After nearly 11 years in the U.S. it is extremely exciting to belong to one of the greatest countries in the world. Living in the U.S. has … Continue reading
Our Views from the Tree Editor and Marketing Manager Jillian Hillard touches on the topic of fresh versus powdered ingredients specifically in the case of egg whites on page 18, but it inspired me to utilize this column to elaborate … Continue reading
Writer’s block: defined by Merriam-Webster’s Dictionary as “a psychological inhibition preventing a writer from proceeding with a piece.” You should know this article is being written as I experience this harrowing complex, and I can’t promise the results will be … Continue reading
One-third of the year is already in the books. 2012 has come at a fast pace and, well, so have 10 years. PreGel AMERICA celebrates its 10-year anniversary this year, and to be honest, I am still a bit in … Continue reading
The most joyous time of the year is upon us, and to you, your families and friends, I wish you all a very happy holidays. We hope you will take the time over the next few weeks to relax, share … Continue reading
The year is almost half over, and I am sure we all share the same sentiment: Where does the time go? We blink, and a new season is upon us. New issues, a new corner to turn, and the goals … Continue reading
Spring and summer always bring a sense of renewal and starting over as blossoms bloom, new life emerges, and animals and humans alike come out of hibernation from winter’s harsh realities. I tend to look at business this way too … Continue reading
The close of 2010 opens the door of 2011, and yet I somehow cannot grasp that a new year has started. For many of you, it is the slow season – cold temperatures, gray skies and the constant hope that … Continue reading
The pastry chefs of New York City continue to thrive and make headlines, and such was case the moment Ron Paprocki of Gordon Ramsay at the London, NY, was named the 2010 StarChefs.com International Pastry Competition winner. Presenting the final … Continue reading
This past September was a typical “on the road” month for me. I had the opportunity to revisit two of the most unique and interesting cities in the country: New York City and Las Vegas. In New York, I attended … Continue reading
If you have visited our establishment, you may recall a very clean and white environment with a central piece of artwork made of nine colorful elements, each of which lists one of our company values.* Every time I pass by, … Continue reading
A few days ago, I visited our Training Center to meet 15 of our latest Gelato Class students. I always do my best to visit and speak to each of them in an attempt to better understand their thoughts, ideas … Continue reading
It is my (and I’m sure your) dream that one day novelties such as gelato and sorbetto become a standard in Americans’ diet just as coffee, pizza and sushi have. We have come a long way over the last few … Continue reading
As we enter into 2009, I know many of you are hearing the word “economy” and fearing the worst. We see the news reports, rising unemployment rates and the decrease in consumer spending on goods, and then begin to think … Continue reading
Launching Views from the Tree is a goal I have had from the day Dr. Luciano Rabboni, founder of PreGel S.p.A., asked me to head and open our North American office. Reaching this goal is truly a culmination of where … Continue reading
