Category Archives: Feature Articles

Food Trucks: Branding Above the Noise

Let’s admit it, having a food truck has never been cooler. Musician Kelis recently released a new album in which her very own food truck was an integral part of the marketing effort. Yes, you read it right, Kelis, whom … Continue reading


The Power of Snacking: The Story of Sweet & Savory Snack Attacks

A morning break, an after-lunch sweet, a midafternoon or late night occasion, the opportunities for snacking are as numerous as the treats available to satisfy any craving. While snacking used to be viewed as a weakness, it is now part … Continue reading


Coupon Revolution: More than just the Sunday Paper

“Coupons” are often a business owner’s nightmare. Every business’s main goal is to make a profit, and thinking about lessening the margin of profit over costs is enough to make anyone wince. But discounts and coupons can help profits soar … Continue reading


QSRs Entering The Retail Market

Have you noticed that products from your favorite restaurants, coffee shops and donut shops are invading supermarket shelves? More and more restaurants are realizing the profit potential of selling their products in retail stores and extending their brands further into … Continue reading


Customer Q&A: International Delight Café – A Jewel of the Isle

Long Island, NY, is home to numerous major tourist attractions including the Montauk Point Lighthouse, Long Island Sound, the chic Hamptons, Nassau Coliseum, Jones Beach and some of the finest vineyards in the northeast. But located in the quaint Nassau … Continue reading


Computers vs. People: Touch Screen Ordering

In a recent long layover at the Minnesota airport I ventured with a friend to a restaurant where as soon as we sat, an iPad awaited our order. It first asked us to swipe our card, and then we together … Continue reading


The Hybrid Hype: What Is It All About?

Every morning in New York City around 6:00a.m., a two-hour line forms outside Dominique Ansel’s Bakery with eager tourists and residents waiting to get their hands on the croissant-doughnut mashup that has exploded in popularity since May. The Cronut™ has … Continue reading


Featured Article: Taste of Inspiration from the Kitchen: Turning Ideas into Novelties

From seasons to trends and latest innovations, dining options are being revamped as fast as consumer tastes and demands are changing. Finding inspiration to launch successful flavors, products or recipes can be a real challenge for chefs and companies that … Continue reading


Featured Articled: Is Indulgent Still “In”?

Imagine a time when a decadent slice of chocolate cake was placed in front of you. Did you indulge? Or did you pass because that piece of cake was not organic, low-calorie or in plain terms, healthy? Most likely, you … Continue reading


Featured Article: Florals: Edible Flowers, Edible Tradition

Flowers captivate with their vibrant colors and beautiful shapes. It is usually forgotten that besides appealing to the senses of smell and vision, they also have the potential to delight the palate. Flowers as a garnish or decorative element for … Continue reading


Featured Article: The Hidden Side of Secret Menus

Can you keep a secret? You can try but let’s face it, sooner or later most secrets get leaked. This is precisely the point of the latest craze that has swept over the food industry – hidden offerings. This trend … Continue reading


Feature Article: Eating Habits and Traditions around the World

“Chi le, mei you?” is the universal question the Chinese ask when checking in with each other. It literally means “Have you eaten?” Food is of paramount importance around the world – not just because of our fundamental need to … Continue reading


Feature Article: Playing Dress Up With your Desserts: It Really Is All In The Accessories A Global View of Garnishes

Newsflash! Accessorizing is not only for fashionistas. Everything needs a little glitz and glamour, even in the form of dessert. After all, we do eat with our eyes. A wise person once said every dessert deserves a garnish. A garnish … Continue reading


Feature Article: Gourmet Dining: Pairing World Cuisine with Desserts

The entire world has gone gourmet. The “foodie” movement is growing and reaching new heights in all corners of the world. More and more people are embracing the idea of making food and experience – taking note of flavors, textures, … Continue reading


Feature Article: Demographics: Incomes, Genders, Buying Habits, Ethnicities, etc.

Imagine practicing archery blindfolded, or hunting with your eyes closed. Not that easy, if not impossible without seeing your target. The same concept can be applied to your business. Whether you are a business owner or thinking about opening a … Continue reading


Feature Article: From Standard to Specialty: “Boutiquing” Your Business

Whether your patrons are the type to pop in quickly on their lunch break from work, or those who prefer to sit and stay awhile, creating an ambience within your store will send positive vibes to consumers, creating a memorable … Continue reading


Feature Article: Customer Q&A: Hotel Gelato & Fiasco Gelato: Canadian Flavor to Savor

Gelato’s undeniable popularity is international. It’s Europe’s crowned artisanal frozen delicacy, and North America is becoming more and more saturated in the sweet waves of authentic gelato and delightful swirls of soft serve. The magnitude of the dessert’s notoriety has … Continue reading


Feature Article: Speed Up the Slow Times with Mobile Marketing

Sometimes your business is so packed, there are no free tables, you have a long line, cash keeps pouring in and time seems to fly. Unfortunately, there are other times in which nobody seems to come to your establishment, time … Continue reading


Part 4: PreGel America: A Culture of Excellence. A Resume of Success

To Provide exceptional Resources that Encourage unique and inspirinG experiences, Enriching the Lives of our customers and their communities. This is the mission statement of PreGel AMERICA, the U.S. branch of PreGel’s specialty dessert ingredients global empire headquartered in Reggio … Continue reading


Feature Customer Q & A: What the Frog?

There’s a FROG epidemic invading America! Since 2009, the Southeastern region of the United States has been experiencing an explosion in the population of FROGS. That is, location upon location of SweetFrog, a frozen yogurt chain that is growing by … Continue reading


Creating the Future: Dessert Trends of Today and Tomorrow

The world of pastries and desserts is a world of intrigue and craftsmanship. Desserts have been around for ages; and yet, they continue to evolve through time as chefs and dessert makers become more and more creative and daring in … Continue reading

Posted in Feature Articles, Issue 15: Fall 2012 | Tagged , , , , , , , , | Comments Off

Feature Customer Q&A: Sweet Selflessness

If anyone ever said gelato couldn’t help cure the ills of the world, then they never met Matthew Holguin, founder of Working to Give, LLC. With a business that is driven by positive purpose rather than making money, Matt utilizes … Continue reading


It’s All in the Presentation

“Buy One Get One,” “Free!” and “For a Limited Time” are all promotional phrases seen everyday. From posters and commercials to emails, they have become part of the general population’s purchasing decisions and experience for years. Promotions are a great … Continue reading


The Sweeter Side of Vegetables

Pushing peas around the dinner plate and sneaking Brussels sprouts to the family pet have both been despairing and time-consuming activities at numerous American dinner tables throughout the years. Such traditional behavior could be due to the average American consumer … Continue reading


Part 2: PreGel America: Your Passion. Our Education.

In 2002, an acorn began to grow in the land of opportunity, when PreGel established its North American headquarters within the southeastern state of North Carolina, USA. Shortly after, PreGel AMERICA’s Professional Training Center (TC), which epitomizes its credo “Your … Continue reading


Part 1: An Acorn is Planted in the Land of Opportunity: PreGel AMERICA Begins

First, imagine a dream as the seed of an acorn; and to make that dream sprout it would need to be nurtured with the water and oxygen of resolute ambition combined with unrelenting will. Now visualize a young, thirty-two-year-old Italian … Continue reading


Menu of Options: How to Represent What You Present

Think back to the last menu that you saw. You’ve probably seen one recently, considering that, according to the National Restaurant Association, Americans spend 49 percent of their food dollars at restaurants. Did the menu leave an impression on you, … Continue reading


Turn the Off Season ON

The first step to understanding how to deal with your own off-season is trying to determine what people want when they don’t want what you are selling. I bet you veteran business owners can recognize the last day of your … Continue reading


Feature Customer Q&A: The Central Region: America’s Axis of Flavor

Imagine welcoming smiles and diverse menu options that display mouthwatering pictures of epicurean delights alongside sumptuous meal descriptions. Add to that the irresistible visuals of adorable children enjoying a cone of gelato, or an inspiring view of pride-filled owners living … Continue reading


Effective Websites for Business Owners

A Guide to Getting Started In the ever-changing digital age, Internet presence has become a major MUST in business visibility. But, let’s face it, we don’t always know where to begin with the complicated ins-and-outs of building a company website, … Continue reading


Reevaluate Your Business: PART 4: Building Local Press Relationships & Media Buys

The previous three articles in this series explored trouble areas in every business including location problems, involving customers to give them a sense of value, and utilizing social media to promote your business in the digital world. Last, but not … Continue reading


Color: The Visual and Edible Spectrum

Quick! Without looking down, what color clothes are you wearing today? Are they your favorite colors? What do you think those colors say about who you are as a person? These questions may seem pedantic until you consider that a … Continue reading


Feature Customer Q&A: The East Has Eats!

The East Has Eats! From the swanky eateries of New York City to the wholesome richness of southern fare, the East Coast of the United States is synonymous with fine cuisine. Incorporate the artisanal elegance offered by gelaterias like Tommy … Continue reading


Reevaluate Your Business: Part 3: Involving Your Customers

A FOUR-PART SERIES Last time, we looked at how integrating your business within the community better facilitated bonds between your business and your customers by allowing your business to become a source of local support. The next step in the … Continue reading


The Upper Crust: America Falls in Love with Pies All Over Again

The perfect food of your dreams is back and better than ever. With nostalgia reigning supreme among culinary trends since the late 2000s, it was only a matter of time before pies came back into vogue. For one, they are … Continue reading


A Quick Guide to Inventory Management

Standard Inventory Management Terms First, it is important to understand frequently used inventory terminology and definitions: Cycle Count: A periodic count of all supplies and inventories. Reorder Point (ROP): The inventory level at which a new order should be placed. … Continue reading


Feature Customer Q&A: Keeping it Fresh

The guiding principle for consistently dishing out addictively delicious gelato not only depends on the quality of ingredients used, but also how and when the gelato is made. Producing fresh gelato, batch by batch, on a daily basis is what … Continue reading


The World of SOCIAL COUPONING – A Trip to the Bank or Bankruptcy?

There’s a good, a bad and an ugly to the world of social couponing. The best way to avoid seeing your marketing investment flounder is to understand the intricacies of the strategy and investment before handing over your business’s marketing … Continue reading


Reevaluate Your Business: Part 2: Commiting to Your Community

A FOUR-PART SERIES Part 2: Commiting to Your Community After taking an assessment of your business, its physical location and gaining an understanding of what steps can be taken to improve your business, let’s look at how community involvement can … Continue reading