“Chi le, mei you?” is the universal question the Chinese ask when checking in with each other. It literally means “Have you eaten?” Food is of paramount importance around the world – not just because of our fundamental need to … Continue reading
Newsflash! Accessorizing is not only for fashionistas. Everything needs a little glitz and glamour, even in the form of dessert. After all, we do eat with our eyes. A wise person once said every dessert deserves a garnish. A garnish … Continue reading
The entire world has gone gourmet. The “foodie” movement is growing and reaching new heights in all corners of the world. More and more people are embracing the idea of making food and experience – taking note of flavors, textures, … Continue reading
Imagine practicing archery blindfolded, or hunting with your eyes closed. Not that easy, if not impossible without seeing your target. The same concept can be applied to your business. Whether you are a business owner or thinking about opening a … Continue reading
Whether your patrons are the type to pop in quickly on their lunch break from work, or those who prefer to sit and stay awhile, creating an ambience within your store will send positive vibes to consumers, creating a memorable … Continue reading
Gelato’s undeniable popularity is international. It’s Europe’s crowned artisanal frozen delicacy, and North America is becoming more and more saturated in the sweet waves of authentic gelato and delightful swirls of soft serve. The magnitude of the dessert’s notoriety has … Continue reading
Sometimes your business is so packed, there are no free tables, you have a long line, cash keeps pouring in and time seems to fly. Unfortunately, there are other times in which nobody seems to come to your establishment, time … Continue reading
To Provide exceptional Resources that Encourage unique and inspirinG experiences, Enriching the Lives of our customers and their communities. This is the mission statement of PreGel AMERICA, the U.S. branch of PreGel’s specialty dessert ingredients global empire headquartered in Reggio … Continue reading
There’s a FROG epidemic invading America! Since 2009, the Southeastern region of the United States has been experiencing an explosion in the population of FROGS. That is, location upon location of SweetFrog, a frozen yogurt chain that is growing by … Continue reading
The world of pastries and desserts is a world of intrigue and craftsmanship. Desserts have been around for ages; and yet, they continue to evolve through time as chefs and dessert makers become more and more creative and daring in … Continue reading
If anyone ever said gelato couldn’t help cure the ills of the world, then they never met Matthew Holguin, founder of Working to Give, LLC. With a business that is driven by positive purpose rather than making money, Matt utilizes … Continue reading
“Buy One Get One,” “Free!” and “For a Limited Time” are all promotional phrases seen everyday. From posters and commercials to emails, they have become part of the general population’s purchasing decisions and experience for years. Promotions are a great … Continue reading
Pushing peas around the dinner plate and sneaking Brussels sprouts to the family pet have both been despairing and time-consuming activities at numerous American dinner tables throughout the years. Such traditional behavior could be due to the average American consumer … Continue reading
In 2002, an acorn began to grow in the land of opportunity, when PreGel established its North American headquarters within the southeastern state of North Carolina, USA. Shortly after, PreGel AMERICA’s Professional Training Center (TC), which epitomizes its credo “Your … Continue reading
First, imagine a dream as the seed of an acorn; and to make that dream sprout it would need to be nurtured with the water and oxygen of resolute ambition combined with unrelenting will. Now visualize a young, thirty-two-year-old Italian … Continue reading
Think back to the last menu that you saw. You’ve probably seen one recently, considering that, according to the National Restaurant Association, Americans spend 49 percent of their food dollars at restaurants. Did the menu leave an impression on you, … Continue reading
The first step to understanding how to deal with your own off-season is trying to determine what people want when they don’t want what you are selling. I bet you veteran business owners can recognize the last day of your … Continue reading
Imagine welcoming smiles and diverse menu options that display mouthwatering pictures of epicurean delights alongside sumptuous meal descriptions. Add to that the irresistible visuals of adorable children enjoying a cone of gelato, or an inspiring view of pride-filled owners living … Continue reading
A Guide to Getting Started In the ever-changing digital age, Internet presence has become a major MUST in business visibility. But, let’s face it, we don’t always know where to begin with the complicated ins-and-outs of building a company website, … Continue reading
The previous three articles in this series explored trouble areas in every business including location problems, involving customers to give them a sense of value, and utilizing social media to promote your business in the digital world. Last, but not … Continue reading
Quick! Without looking down, what color clothes are you wearing today? Are they your favorite colors? What do you think those colors say about who you are as a person? These questions may seem pedantic until you consider that a … Continue reading
The East Has Eats! From the swanky eateries of New York City to the wholesome richness of southern fare, the East Coast of the United States is synonymous with fine cuisine. Incorporate the artisanal elegance offered by gelaterias like Tommy … Continue reading
A FOUR-PART SERIES Last time, we looked at how integrating your business within the community better facilitated bonds between your business and your customers by allowing your business to become a source of local support. The next step in the … Continue reading
The perfect food of your dreams is back and better than ever. With nostalgia reigning supreme among culinary trends since the late 2000s, it was only a matter of time before pies came back into vogue. For one, they are … Continue reading
Standard Inventory Management Terms First, it is important to understand frequently used inventory terminology and definitions: Cycle Count: A periodic count of all supplies and inventories. Reorder Point (ROP): The inventory level at which a new order should be placed. … Continue reading
The guiding principle for consistently dishing out addictively delicious gelato not only depends on the quality of ingredients used, but also how and when the gelato is made. Producing fresh gelato, batch by batch, on a daily basis is what … Continue reading
There’s a good, a bad and an ugly to the world of social couponing. The best way to avoid seeing your marketing investment flounder is to understand the intricacies of the strategy and investment before handing over your business’s marketing … Continue reading
A FOUR-PART SERIES Part 2: Commiting to Your Community After taking an assessment of your business, its physical location and gaining an understanding of what steps can be taken to improve your business, let’s look at how community involvement can … Continue reading
You would be hard-pressed to find anyone in America who doesn’t know what vanilla is. It’s the best-selling flavor of ice cream with a segment share of 27.8%, according to a recent study by the NPD Group.To put that in … Continue reading
Gelato has been a frozen dessert delighting many for thousands of years, and is the original muse for modern treats such as American ice cream, custards and today’s froyo. With the zeal of American gelaterias like Ciao Gelato and Cold … Continue reading
A Four-Part Series Part 1: Problems with Location The New Year is a time for reflection, and while we think of it only on a personal level, it is the perfect time to evaluate and improve your business too. As … Continue reading
America has proven to be a melting pot of different nationalities, cultures and backgrounds, resulting in an assortment of diverse flavors, spices and exotic taste experiences across the nation. Some of the most delightful and pleasing food experiences herald from … Continue reading
A closer look at the BIG trend of reinventing classic desserts As a professional marketer in the food industry, researching and reviewing the major trends in the industry and evaluating their staying power is a part of the everyday job. … Continue reading
The value of formal education continues to be a widely debated topic among culinary professionals. Some of the industry’s most revered chefs have risen through the ranks of a family-owned bakery or restaurant, while others studied at some of the … Continue reading
In between the haute restaurant cultures of New York City and Chicago lies a business in the small town of Huron, Ohio, that is cultivating its own chic food culture through artisanal produce and herbs. From micro greens and herbs … Continue reading
Discover the Secrets of Dessert Fare Served Across the U.S. from Three Unique Dessert Providers Americans have a weakness for a wide variety of sweet treats. In our search for heavenly palate-pleasers, top-quality service, impeccable taste and overall satisfaction, we’ve … Continue reading
Experience an Excursion of Tasty Treats from Across the Country California/West Coast Often setting trends that take the rest of the country by storm, the West Coast is known for its beautiful geography and beautiful people. Healthy items are at … Continue reading
Americans are hungry all day. It’s hard not to notice the abundance of dining options available for every meal; one could easily find a place to eat at any hour, day or night. And it’s not just meals – we … Continue reading
We all have a favorite “hang out spot” or eatery that successfully draws us back again and again. It could be for the superior service, the excellent fare, the welcoming atmosphere or all of the above. In the case of … Continue reading
Part 6 – Prepare to Open Your Business Time to reap the benefits of this long-awaited journey As our series comes to an end, it can only mean one thing for your business – it’s time to open your doors! … Continue reading
