PREGEL AMERICA’S WEBSITE AND 5-STAR CHEF SERIES HONORED BY THE 2010 16TH ANNUAL COMMUNICATOR AWARD
Thursday, June 17, 2010
CONCORD, N.C. (June 18, 2010) - Specialty dessert ingredient company PreGel AMERICA announced today that they received two Awards of Distinctions from the 2010 16th Annual Communicator Awards. PreGel's website, www.pregelamerica.com, received the Silver Communicator Award in the Interactive - Food & Beverage Category Website and its 5-Star Chef Series also was awarded Silver in the Integrated Campaign - Promotional/Branding Category. With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
In 2008, PreGel AMERICA launched its corporate website, www.pregelamerica.com, in collaboration with WhiteSpace Creative, a design firm in Akron, OH. PreGel AMERICA's website offers easy access to the company's product information and history. With the recent addition of an online recipe database, PreGel AMERICA is one of the first in the industry to provide a complete online database of recipes for specialty desserts such as gelato, Tenero (soft serve) and pastries. While there are many consumer recipe sites out there, you don't see many b2b sites that cater specifically to the trades.
Achieving the Silver Communicator Award in the Integrated Campaign - Promotional/Branding category were PreGel's 5-Star Chef Series website, www.5-StarChefSeries.com, and the brand's educational program brochure. PreGel AMERICA's 5-Star Chef Series, is a series of exclusive seminars featuring the most current world-class pastry chefs dedicated to providing a superior level of instruction on pastry and dessert applications. The program allows 5-Star Chefs to continue to impact the industry in a highly professional setting and challenge industry professionals to the utmost levels of their crafts.
"Being recognized with an award of distinction is a remarkable accomplishment and a testament to the award-winning work that our team executes. With over 7,000 entries, the 2010 Communicator Awards featured an incredible pool of entries and we are humbled to be a winner among them," said Jillian Hillard, marketing manager for PreGel AMERICA.
The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
Judges evaluate entries by their distinct and creative work, and on their merits against a standard of excellence based on the 15-year history of The Communicator Awards, considering the category entered. A category may have multiple winners, or may have none. Entries are scored on a ten-point scale by the judges. Generally, Excellence Winners receive a score of 9.0 or above and Distinction Winners receive a score of 7.0 to 8.9.
For more information about The Communicator Awards and a complete listing of winners, click here.
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About PreGel AMERICA
PreGel AMERICA is the U.S. subsidiary of PreGel, a global ingredient company headquartered in Reggio Emilia, Italy. PreGel develops, manufactures and distributes natural ingredients, toppings and fillings of the highest quality from Italy, including flavors, powders and pastes used in gelato, frozen yogurt, pastry and other specialty desserts. Based in North Carolina since 2002, PreGel directly sells to restaurants, gelato cafes, coffee shops, frozen yogurt shops, bakeries, pizzerias, hotels, resorts, grocery stores and universities, as well as a few distributors in the United States. PreGel believes in blending Your Passion with Our Ingredients. For more information, visit www.pregelamerica.com.
About WhiteSpace Creative
WhiteSpace Creative focuses on delivering fresh solutions to today's marketing challenges. Averaging a 25% annual growth over the past 10 years, WhiteSpace has been named to the 2009 Inner City 100, an annual list that ranks the fastest-growing inner city businesses nationwide. It is also an ongoing recipient of Weatherhead 100, Leading EDGE, international Summit Creative and local and regional ADDY awards. Established in 1994, WhiteSpace has offices in Akron, Ohio and Charlotte, North Carolina. www.whitespace-creative.com
